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AdLeaks TV Episode 32 | Ad Hook Test Results, Cold Email Wins + More

Kyle Cavaness author profile image
adleaks tv episode 32
adleaks tv episode 32

Hi everybody. I’m Luke Kostka, and welcome to AdLeaks TV Episode 32.

This week we’re bringing you some all-new strategies and tactics from the AdLeaks community.

AdLeaks is an exclusive group of ad buyers and digital marketers who share tips and recommendations on how to run more effective ad campaigns.

If you join AdLeaks, you’ll get access to more than 500 hours of video tutorials, exclusive deals on amazing industry tools, and our Facebook discussion board, where you can get answers to your technical or strategic questions in almost real-time.

And if you’re feeling friendly, follow AdLeaks on Instagram, Facebook, LinkedIn, and TikTok. We’ve got lots of stuff to share with you on all those platforms, even if you aren’t an AdLeaks member. And watch more AdLeaks TV on our YouTube channel.

It's video time!

AdLeaks TV Episode 32 Featured Videos

This week’s first featured video is from Stockton Walbeck.

Testing Hooks for Facebook & YouTube Ads

Stockton shared the results of a thousand-plus-dollar A/B test that he ran to evaluate hooks for Facebook and YouTube ads.

This video is about 13 minutes, and Stockton Walbeck has some great info to share with you. Take it away, Stockton Walbeck --

"The cost per click difference was enormous. I wasn't expecting YouTube ads to be just under three times cheaper on a cost per click basis now.

"To some that might not seem like a big deal, but consider this. If you can bring your cost per click down to half of what it was, you can get twice as much traffic. Instead of 1,000 people clicking on your ads, you'd be getting 2,000 people.

"If twice as many people click on your ads, theoretically, twice as many people will be standing up for the webinar. And one step further, theoretically, you should be getting twice as many purchases. So, yes, getting cheaper cost per clicks does make a huge difference so long as you are getting quality clicks.

"YouTube ads brought in 874 clicks, while Facebook brought in 313. There are some factors in play, of course. The biggest is that Facebook is charging way more than YouTube for every 1,000 times your ad is shown to somebody.

"YouTube served my ad 59,890 times, and Facebook served my ad 43,713 times. That means Facebook ad costs are currently about 30 percent more expensive than YouTube ad costs.

"We're seeing a huge spike in Facebook ad costs right now. Ads are costing as much as they normally do on Black Friday and Cyber Monday. A surge has hit, and it's only October. So as a result of coronavirus, ad costs on Facebook are surging."

Great work, Stockton Walbeck.

Cold Email Subject Lines

Next, Jared Warner is back again with a new post on cold email subject lines and how to get your open rate average up.

Let’s see what Jared has to say --

"We've been getting about a 60% open rate with these two subject lines. But if you're getting better open rates than that, let's make this a dialog.

"What subject line are you using for cold emails, and what are the results? Do they perform better or worse depending on the niche?

"We sent about 100 emails with the subject lines that are in here, and the worst open rate was around 45%. It's about 60 to 65% on average."

Good stuff, thanks Jared.

Google Ads Shopping Network Tips

Our last video of the day is from Maor Benaim. Maor’s got some tips that you can use to lower your shopping campaign costs and scale up traffic from winning keywords on the Google Ads Shopping Network.

Fill us in, Maor --

"That's where you'll have a few keywords that are do something like 30 to 50% of the campaign's volume. Sometimes they convert, and sometimes the CPA will be super high.

"Regardless of the volume that specific campaign is attracting inside, we suggest building a structure inside the Shopping Network. After, you'll spend thousands on that campaign and you'll really recognize which keywords.

"Now, for the ones pulling in all of those clicks and volume, you'll select those keywords and add them to a negative keyword list. Then you can download an Excel file with all of the other keywords that are not marked as negative. You can add those words to a different campaign, and the big list that doesn't have enough volume as negative keywords.

"You'll end up with two different campaigns that don't overlap. One has links to all of the other keywords that are not high-volume keywords and one has just the high-volume keywords."

Very good, Maor, thanks.

Alright, buckaroos. Let’s saddle up for the Throwback Post of the Week.

AdLeaks TV Episode 32: Throwback Post of the Week

This week we’re throwing it back all the way to January 2019 with a post from eCommerce and content marketing master Steven Black.

(You guys remember 2019? We didn’t know how good we had it, right?)

Anyway, Steven shared a post on maximizing your impact on your Amazon product listings with external traffic. Here’s a clip, let’s take a look --

"We're talking about external traffic and Amazon because Amazon hates it when you manipulate the search rankings. They have a couple of checks in place.

"These guys here, they're not actually getting any credit for certain keywords that they want to rank for because of how they've linked to their Amazon page.

"On the regular Amazon page, I'll put in 'vertical mouse' as an example product. (That's a mouse for your computer but turned upright so it's easier on your wrist.)

"Now, if I go to this page, the link structure up here is important. That's called a Super URL, and it's important in Amazon's world. If you share that on your social media links, people may click and go straight to the product.

"Amazon doesn't like that, though, as they consider it manipulating the search rankings. When you go to get reviews for that product, they will get wiped. And if you do enough traffic with that particular link, your listing might get suppressed."

Well done, Steven, we appreciate it.

Wrap-Up on AdLeaks TV Episode 32

And that’s all we have for you this week! Thanks for watching AdLeaks TV episode 32.

Don’t forget to followlike, and subscribe to all of AdLeaks’ social media channels. And stop by our YouTube channel for every episode of AdLeaks TV.

Like I said, this is Episode 32, so there’s at least… twelve more. At least twelve.

If you want to start making your ads better TODAY, go to JoinAdLeaks.com right now. You’ll find everything you need to improve your campaigns as a member.

One last thank-you to this week’s contributors and the whole AdLeaks community. You’re the real MVPs.

I’m Luke Kostka, and I’ll see you next time on AdLeaks TV.

About Kyle Cavaness

Kyle is AdLeaks' Content Manager and a writer and editor with more than 10 years of marketing and content development experience. He specializes in turning complex concepts into memorable content. (This is not a good example of that.)