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Best Practices For Instagram IGTV

Tim Burd author profile image
Instagram IGTV
Instagram IGTV

In a previous article, we introduced you to IGTV! We will now take this a step further and go over best practices for Instagram’s latest addition. This article will give you tips on how to better utilize IGTV.  

IGTV does not allow you to repurpose your stories to IGTV. Instagram is wanting you to create separate video content specifically for this channel. Continue reading for a few things to keep in mind when uploading and editing your IGTV videos.

Don't Forget the Hashtags

Hashtags have always been a must when utilizing Instagram and IGTV is no different. You can and should include a list of hashtags in your IGTV description so viewers can see your video in the Instagram search results.  You will reach more viewers and increase brand awareness.

Clickable Links

Any URL you list in an IGTV video will be a clickable link. You can use these links to drive traffic to your website or landing page. Simply add the URL to any part of the video description and it will become a hyperlink once loaded.

URL's do not turn into hyperlinks on regular Instagram posts. Adding URL's to your IGTV videos is a perfect way to generate more web traffic from Instagram!

Instagram IGTV

Use URL's on your IGTV channel to gain more website traffic.



Analyze The Data

Being advertisers, we should all be obsessed with certain data. Instagram has provided insights for all IGTV videos directly within the mobile app. To view your insights, tap the three dot button on your channel and select the Insights option.  

Instagram IGTV

From here, you will be able to view how much engagement your video has had and much more. Take a look below for an example of how the data is shown.

IGTV Data Insights

Make sure to check out your data.

Interact With Your Viewers

Viewers can comment and like your IGTV videos. It is key to interact with your audience and follow up with any comments on you may receive! To reply to comments, tap on the comment in your notification list. You can also view the list of comments on the video by tapping on the comment icon directly on the IGTV video in your channel. 

Well, that’s all we have featuring IGTV. It’s now up to you to dive into this new feature, be creative, have fun and make sure to leverage this new addition. In a competitive media buying market, any asset or channel you can utilize should not be overlooked!

Happy Hunting!


About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder and CEO of AdLeaks, an exclusive subscription-based community and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.