Facebook Launches Lead Generation in Messenger
Facebook is working on making some changes and updates in the way that businesses communicate with users. Just last week, Facebook removed Chat in Facebook Groups. In addition, they've recognized the importance of quick communication with businesses via Messenger. Knowing this, they are launching a new feature today called Lead Generation in Messenger. So, here is everything you need to know about this new tool.
Lead Gen in Messenger
Messenger makes customer acquisition easier, hands down. This is due to its direct, informal way to chat with users. In detail, this new tool allows businesses to set up an automated question-answer experience. Click-to-Messenger ads will open up a Messenger conversation with a user. Now, the business can automatically kick off the conversation with a set of questions. The customer can answer the questions in a pre-filled or free form format. Additionally, a timely reminder is sent to customers who haven't answered within a certain time period.
Also, advertisers will be able to merge their CRM. From there, businesses can continue the conversation with quality leads through the Page's Inbox, Pages Manager App, or other third-party live chat providers.
How to Set it Up
- Go to Ads Manager.
- Click on "Messages objective" and choose "click to Messenger" for your message destination. The lead generation template can be found in the "Message Setup" section under the Ad Level.
- Click "Generate Leads" and select the option "+Create Chat".
- Submit your ad for approval.
- Start chatting!
Start Generating Leads
This new tool will increase engagement with users. Facebook conducted a related study that found 61% of users agreed that Messenger is the easiest, most handy way to connect with a business. Knowing this, it's important to have an effective system in place for replying to your messages. For more details on creating an effective Messenger experience, click here. This way, users get a quick, helpful response and are happy with their experience.
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