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Facebook Launches Lead Generation in Messenger

Tim Burd author profile image
Lead Generation
Lead Generation

Facebook is working on making some changes and updates in the way that businesses communicate with users. Just last week, Facebook removed Chat in Facebook Groups. In addition, they've recognized the importance of quick communication with businesses via Messenger. Knowing this, they are launching a new feature today called Lead Generation in Messenger. So, here is everything you need to know about this new tool.

Lead Generation
Automating Messenger with Facebook users.

Lead Gen in Messenger

Messenger makes customer acquisition easier, hands down. This is due to its direct, informal way to chat with users. In detail, this new tool allows businesses to set up an automated question-answer experience. Click-to-Messenger ads will open up a Messenger conversation with a user.  Now, the business can automatically kick off the conversation with a set of questions. The customer can answer the questions in a pre-filled or free form format. Additionally, a timely reminder is sent to customers who haven't answered within a certain time period.

Also, advertisers will be able to merge their CRM. From there, businesses can continue the conversation with quality leads through the Page's Inbox, Pages Manager App, or other third-party live chat providers.

How to Set it Up

  1. Go to Ads Manager.
  2. Click on "Messages objective" and choose "click to Messenger" for your message destination. The lead generation template can be found in the "Message Setup" section under the Ad Level.
  3. Click "Generate Leads" and select the option "+Create Chat".
  4. Customize your welcome message, questions, answers, a completion reminder message, and include your privacy policy.
  5. Submit your ad for approval.
  6. Start chatting!

Start Generating Leads

This new tool will increase engagement with users. Facebook conducted a related study that found 61% of users agreed that Messenger is the easiest, most handy way to connect with a business. Knowing this, it's important to have an effective system in place for replying to your messages. For more details on creating an effective Messenger experience, click here. This way, users get a quick, helpful response and are happy with their experience.

If you want more advanced and in-depth tips and methods from myself and other experts, join our premium group at www.joinadleaks.com.

Happy Hunting!

About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.