As advertisers using Facebook, once your ad has received 500 impressions Facebook will generate a relevance score. Facebook's relevance score is a rating on a scale of 1-10 that demonstrates how well your Facebook ads are being received by your target audience.
In this article, we will touch on why relevance scores matter. As well as share a few strategies to help improve your Facebook relevance score.
Why Facebook’s Relevance Score Matters
Facebooks relevance score system provides advertisers with useful feedback while ensuring their platform contains high-quality content. Ads with low relevance scores are punished with higher costs, and ads with high relevance scores are rewarded with lower costs. As a result, this encourages advertisers not to run ads with low scores. Pay attention to relevance score, it could help lead to a successful campaign.
Strategies to Improve Facebook Relevance Score
#1: Spot On Targeting
Narrow your audience by specific ages, interests, location, and behaviors. Take it one step further by using Facebooks Custom or lookalike Audience to improve relevance score.
More info on Facebook Custom Audiences here
#2: Use Video
Video ads are more time-consuming and higher priced to create than image, carousel, and slideshow ad formats. But it’s no secret that well-executed video ads perform great. Therefore, it makes perfect sense to use them to improve your relevance score.
#3: Learn From Testing
Show multiple ad variations to the same audience, or the same ad to a different audience. Look for patterns in your existing ads that might lend insight into what works. Ask yourself "what ads have the highest relevance score and what do they have in common?"
#4: Improve Your CTA
Call to Action (CTA) buttons are used to lure users into taking action or engage in your content. As a result, CTA buttons are another great way to improve your relevance score. The best CTA’s are clear and simple as possible, all while being relevant to the targeted audience.
Click for more tips to optimize Facebook ads
Until Next Time
The Facebook ads relevance score is one of several indicators of ad success. Adjusting your Facebook ad campaigns to achieve a high relevance score will make a significant difference in your results.
Do you pay attention to your campaigns relevance score? If so I would love to hear some strategies you are using to achieve high scores.
Happy Hunting 🙂
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