Facebook Ad Objectives Part One: Traffic

By Tim Burd - December 5, 2018 3207 Views
Facebook ad objectives part one traffic
By Tim Burd - December 5, 2018 3208 Views

Facebook Ad Objectives 

As many of you know there are multiple options or “objectives” when choosing what type of ads to run. In this series, we will cover a few of our top objectives and give you tips on how to crush each objective. For part one of the series, we will be focusing on the traffic objective.

Traffic is an objective used by advertisers often.


Traffic Facebook Marketing Objective

The traffic objective is great for getting Facebook users to your desired location such as a website or landing page. You can also send people to an app download. See below for what Facebook says about this objective.

Facebook ad objective part one traffic
Use the “traffic” objective to get users to your website or app download.


“The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

  • Send people to a destination on or off Facebook (Website Clicks)
  • Increase the number of people going to your mobile or desktop app (App Engagement)

When you create an ad with the traffic objective, you can:

  • Select where you want to drive traffic: You can select either Website or App to send people to your website or app.
  • Target people who previously installed your app: You can target people who previously installed your app in the Audience section of ad creation.”

Ad Placements and Format Options

You can use traffic as an objective for Facebook and Instagram placements. The following ad formats can be used with the traffic objective:

  • Photo
  • Video
  • Carousel
  • Slideshow
  • Collection

Tips When Using The Traffic Objective

Retarget website traffic: if you don’t have the Facebook pixel installed on your website you are leaving some serious money on the table. Before you run traffic to your destination make sure you are able to track those users and retarget them with future offers and promotions.

Check out our article on the Facebook Pixel Here

Test Multiple Ad Formats: as of late Carousel’s and Videos are performing well with the traffic objective. When first starting test a few different videos and images. Appeal to multiple user preferences by sharing your message using different ad formats. 

That’s a Wrap

If you want to drive Facebook users to a specific destination, give this objective a try. It’s great when testing a lander or new product page. The amount of data you can pull in with this objective is amazing.

Want to check out some recent updates on ad objectives? Click Here for Facebook’s latest updates on ad objectives.

Stay tuned for our future articles covering other Facebook ad objectives. Have a great day everyone and thanks for reading.

Happy Hunting! 🙂


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