Zuckerberg Promises A Secure and Encrypted Messaging Platform
Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…
Your Business Is Doing Facebook Ads ALL Wrong
Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…
You Want to Stick Your What in My Explore Feed?
If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …
Write Landing Page Copy That Converts
Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…
Workplace By Facebook: Part 2
What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …
Workplace by Facebook Part 1
Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…
Why Is My Facebook Ad Not Delivering?
Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…
Who Is Buying Political Ads?
Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…
What’s The Big Deal About Facebook Custom Conversions?
Hey, have you heard of Facebook Custom Conversions? No? That’s cool but you have like 20 different kinds of products on your e-commerce storefront and you want to levera…
Were You Ready for the Facebook Metric Facelift?
At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a heads-up, it isn’t surp…
Ways To Build Your Brand Digitally
Brand Building in the Modern Age Building your brand is more important than ever before. It affects your ability to outshine the competition. This leads to increased brand l…
WARNING: Don’t Make These 4 Facebook Advertising Mistakes
Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This …
View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5
An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…
Utilizing The Updated Business Manager On Facebook
How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…
Using Quizzes for Facebook Lead Ads
Generate Leads with a Quiz In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make…
Using Messenger Chatbots To Become A World-Leading Advertiser
How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…
Using Facebook To Get The Most Out Of Your Event
How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…
Using Facebook Offer Ads
What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…
Using Facebook Ads To Grow Any Business
Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…
Using Credit Cards to Get More out of Your Ad Spend
One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …
Using a Post ID to Maintain Social Proof – Knowledge Bomb #9
As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It’s human nature, people just trust a company or individual more when…
Use Instagram Countdown Stickers for Your Business
Use Instagram Countdown Stickers in your Instagram Stories Instagram countdown stickers are a great way to promote time-sensitive events and offerings. In this article, I will…
Unlocked From The Facebook Vault: Page Quality
Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…
Understanding Facebook’s Bid Strategy Updates
If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …
Understanding Facebook Location Targeting
Location Targeting For Facebook Ads When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to…
Understanding Facebook Ad Algorithm Changes
If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…
UK Facebook Launches Tool For Reporting Scam Ads
UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …
Two New Facebook Ad Features to Look Out For
Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…
Tips to Optimize Facebook Ads
Everyone wants to know what can be done in order to optimize Facebook ads. If you have had success with Facebook advertising, you are aware of the process it takes to get yo…
Tips To Make 2019 Your Best Year Yet
Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…
