Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

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Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook’s continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread of s…

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Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users’ News Feed. The changes are an attempt in to make it easier to read &…

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Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…

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Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below). This will al…

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Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

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Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

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Facebook Messenger Ads are Now Available Worldwide

More great news out of Facebook this week! After finalizing successful testing in Australia and Thailand, Facebook will now be opening up their Messenger Ads to more beta test…

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Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar bus…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Unveils New Video Service “Watch”

This week, Facebook announced they would begin rolling out a new video service called “Watch”. Facebook Watch is a new service that will feature professionally produced sh…

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Facebook is Ramping up Their Efforts to Combat Cloaking

After the recent elections, Fake News and Spam Posts have been a hot topic, and Facebook took some major heat from news media & politicians alike claiming that the prevale…

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Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

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Accidental Audience Network Clicks Are Now a Thing of the Past

Facebook Advertisers rejoice! Facebook will now start cracking down on accidental clicks on the Audience Network. We’ve all been there, going through our reports, comparing …

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