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Facebook Updates Recap

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Facebook Updates
Facebook Updates

It is important that you are aware of the changes of some business tools. Facebook Updates are dynamic and crucial to any advertiser. For the month of May, here are the highlights of those Facebook updates.

Facebook Updates
Facebook Updates you should know about.


Facebook's Newest Products and Services

  • Thruplay is set as the default optimization for video view campaigns. This is done to help simplify the video ad buying process. Additionally, driving of results are even more aggressive.
  • Customers can now easily shop thanks to the ability of creators to tag products in Instagram posts.
  • You can now post your job in relevant Groups within your community. This will make the post possibly reach more potential candidates.
  • Expect a new tool in the coming months. This tool will allow you to manage your off-Facebook activity. Facebook believes that offering transparency and control will have a positive, long-term effect for businesses using the platform.
  • Facebook will update the financial ad policy to prevent misleading ads and greedy advertisers planning to scam people.

Help on How to Achieve Your Business Goals

Facebook Updates on Insights and e-learning Courses

Success Stories from Businesses Using the New Tools

  • Hydro Flask used Instagram Stories to deliver ads and reach more audience. As a result, they saw an 80% increase in revenue.
  • Canada Learning Code, a Toronto-based nonprofit organization, used Facebook's campaign budget optimization to attract. Additionally, they used auto advanced matching and dynamic creative optimization to encourage people to register for its new, monthly class series. As a result, they have a 44% increase in completed registrations.
  • Prudy Beauty Shop is using Appointments on Facebook which accounts for 90% of their total bookings. Additionally, they also use Appointments to prompt customers to make follow-up appointments generating 75% of repeat business.


Facebook is dynamic because they want to offer only the best. It is important for you to keep up with these changes to get the most out of using the platform.

About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.