TikTok Automation & Rules to Make Your Ads More Effective
Question: are you running TikTok Ads?
Subquestion: are you using TikTok automation and rules to make your ads effective?
If you answered “no,” to either question, it just might be time to reconsider. We’ll explain below.
Why Advertise on TikTok?
Compared to other social networks, TikTok is fairly new. When it launched in 2016, most people thought it was just for kids making silly videos and doing goofy dances.
Times have changed, to put it mildly. Today, TikTok is the social network of choice, boasting more than 3 billion downloads and an active user base of more than 1.2 billion that includes audiences of all ages.
So even if the format seems childish or immature, TikTok has serious marketing potential for a few reasons.
1. It’s Cannibalizing Time from Other Platforms
TikTok has reported that users worldwide are active for about 52 minutes each day. More importantly, TikTok’s own research found that 35% of TikTok users spend less time on other social channels since they adopted the platform.
In other words, if you’re running ads on Facebook or Instagram but not TikTok, there’s a good chance that a growing segment of your potential audience won’t ever see them.
2. Reasonable Ad Costs (For Now)
Even though TikTok’s user numbers are catching up to other social platforms, clicks and impressions are still more cost-effective and affordable compared to other competitors.
One study found that prospecting and retargeting campaigns can be up to 20 times less expensive than Facebook, and this case study found that engagement metrics like cost per click are much cheaper too.
As always, performance may vary depending on your industry or product, and these prices are likely to increase as more advertisers try to leverage TikTok. But if you get started now, you can get a leg up — and figure out what works before your competition does.
3. Audiences are Engaged
A large potential audience and low ad costs are great, but they aren’t the whole puzzle. You also need an engaged audience that is willing to take action.
Fortunately, TikTok has that too. For example, 92% of TikTok users say they engage with posts they see, and 25% say they have researched or purchased a product featured on the platform.
If these reasons aren’t enough to try TikTok Ads, well, we have others. But let’s take a minute to consider why setting up automation and rules for your TikTok marketing campaigns are so important.
Why Do I Need TikTok Ads Automation?
Until recently, the only effective way to automate TikTok ads was through the platform’s native interface.
And as you might expect, that interface is still in the early stages of development, and it doesn’t have some of the crucial features that ad buyers have come to expect on other platforms.
Further, third-party automation apps and support for TikTok Ads are still scarce.
Without automation, however, you’ll never be able to scale your campaigns on the platform.
That’s why Revealbot has developed a TikTok integration to run advanced rules and automations that the native interface doesn’t support. Revealbot also provides access to more metrics than you can get on TikTok without accessing their API directly.
Revealbot’s robust rule editor, powerful filters, detailed logs, and intuitive organization makes running optimized ads on TikTok easier than ever. And you’ll still get the support and guidance you need from Revealbot’s around-the-clock service team.
Let’s look at a few of the best ways to use rules and automations in Tiktok to get more from your ad campaigns.
Best Practices for Launching TikTok Automation & Rules
If you have used Revealbot or other ad automation tools before, a lot of the same basic principles apply to TikTok Ads.
You can set up rules for TikTok so that your ads will pause if they perform poorly. You can also increase budgets, launch previously paused campaigns, or duplicate ad sets automatically when your campaigns are doing well.
Revealbot also gives you the ability to add custom data with your TikTok rules. You can create unique, personalized advertising strategies without constant monitoring and manual management. Ad buyers can also use custom data to create automations around trusted and verified data sources.
Also, Revealbot has more features and advantages that you can leverage in your TikTok Ads in addition to using custom data for automated Rules. Within the editor, for example, you can stack “and/or” conditions indefinitely, or control what gets affected by automation through a naming convention.
Final Thoughts on TikTok Automation
There’s still a long way to go before TikTok has the advertising cache that Meta or Google does, but that gap is smaller than it's ever been.
If you’re considering TikTok automation with Revealbot, you should also know that more custom metrics, a Google Sheets integration, and automated reports are coming soon.
If you start using the platform now, you can look forward to better attribution, more opportunities to tailor automated strategies to your goals, and more as you grow.