Unlocked From The Facebook Vault: Page Quality

By Tim Burd - February 13, 2019 8276 Views
By Tim Burd - February 13, 2019 8277 Views

Facebook Making Pages More Transparent And Accountable

Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’re cracking down on those who’ve violated in the past. It’s important to know this information because repeated violations can result in Page removal. So, keep reading for the details on Facebook Page Quality.

Want to know what your Page’s Quality is?


Page Quality

The new Page Quality tab is here to help Page admins to see any content that is potentially breaking Facebook’s rules. Up to this point, this has always been back-end information that could only be accessed by Facebook. This will also show content that was removed from your Page and why. With this change, you’ll also be able to see what content has reduced distribution due to being rated false by a third-party fact checker.

Facebook let us know that they’ll be providing more information on the Quality tab as time goes on. For now, they’re including content removed for policies like “hate speech, graphic violence, harassment and bullying, and regulated goods, nudity or sexual activity, and support or praise of people and events that are not allowed to be on Facebook“. At this time, however, they are not including information for content removals for violations such as spam, clickbait or IP violations.

What It Looks Like

The new tab includes two parts:

  1. Content they recently removed for violating a subset of their Community Standards
  2. Content recently rated “False,” “Mixture” or “False Headline” by third-party fact-checkers
Here is an example of what the Quality tab looks like.

Quality & Ads

There are a few major benefits to having access to this data. This will give you the information you need to ensure your Page is successful. Second, you’ll be able to monitor behavior from other Page managers. Third, you’ll be able to understand and follow the Community Guidelines better. Finally, you will be able to inform Facebook if they’ve made an incorrect decision on your content.

Perhaps most importantly, it’ll help your ads succeed. The better your Page Quality, the better your Page’s ads will do. In the future, it is expected that this tab will include additional elements to improve your Page performance. Such as providing insight on reach declines. So keep an eye out on the Quality tab and use the data to step up your compliance.

Recidivism Policy

This one is for repeat offenders. Facebook is making it harder for banned Pages to come back on a different Page. Facebook can now take away all of your Pages and groups, even if only one of them was breaking the rules. “To enforce this updated policy, we’ll look at a broad set of information, including whether the Page has the same people administering it, or has a similar name, to one we’re removing.

There You Have It

Information for you straight out of the Facebook Vault. You now have access to this information that will help you better your Page’s content. Use it to your advantage, check your score and look for updates to this tab. Have you checked your Page’s quality yet?


Happy Hunting!

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