Tim Burd’s Automated Rules in the Sneak Attack Method

By Jennifer Engevik - December 2, 2019 1960 Views
By Jennifer Engevik - December 2, 2019 1961 Views

Written by Reggie Paquette from Revealbot, the FB Ad Buyers & AdLeaks Preferred Automation Partner.

Automation is an essential tool in Tim Burd’s toolbag for scaling Facebook ads efficiently and he says it’s “…important unless you want to sit at your computer 24 hours a day, which no one wants to do. I’m all about automation. If you can automate your life, you can actually go out and enjoy.”

At the 2018 Affiliate World Conference, Tim unveiled the Sneak Attack Method developed for his clients at Agency Y. While the Sneak Attack Method does require an intermediate amount of Facebook advertising experience, it’s a perfect strategy for young ad accounts without a high budget.

As Tim presented the strategy on stage, a critical piece to making it work is automation with both Facebook’s native automated rules and Revealbot. To get the full context of why, when, and how to use these automated rules, watch his presentation.

The main idea behind it is to set low manual bids and slowly creep up the bid little by little until Facebook starts delivering your ads. You’re essentially sneaking in to get the cheapest traffic.

Below are all the automated rules in the Sneak Attack Method. And Tim made it no secret he is a big fan of using Revealbot, a Facebook ad automation tool, instead of Facebook’s native automated rules tool because it has more capabilities. Some of the automation in this strategy will require Revealbot.

The Stop/Loss Rule

Just like a stop/loss order in the financial market, this automated rule turns off ad sets that aren’t generating any purchases today after spending up to a certain amount you’re willing to lose.
Although this rule is pretty simple, Tim says it shows “… why these rules are crucial. It keeps you from getting burned.”
This one can be set up in Facebook’s native automated rule tool like this:

Automated Rules

This stop/loss rule will turn off all active ad sets that have zero purchases today and over $60 spent. You’ll need to change the $60 to fit your campaign cost objectives and Tim recommends to set it to 3x your target cost per purchase. This will give Facebook enough time to register purchases before turning off your ad set too early.

And here’s how the same rule would be made in Revealbot.

One of the differences between Revealbot and Facebook automated rules is Revealbot can run rule checks every 15 minutes, where the native platform can only run as quick as every 30 minutes. Depending on your daily spend, this 15-minute difference can be critical.

The Trim the Fat Rule

Trim the fat addresses ad sets that do have purchases today, but have become too expensive to keep running.
To set up this rule in Facebook’s native automated rules tool, you’ll set the first condition to purchases greater than zero, and a cost per purchase greater than $40. It looks like this:

 

Because the ad set is already registering purchases and could likely be through the learning phase, Tim recommends setting the cost per purchase limit to the maximum cost per purchase you’re willing to accept.
Again, here’s the same rule in Revealbot.

Trim the Fat Rule in RevealBot

The Bid Bumper Rule

This is a more advanced rule made to achieve a target daily spend.
If you’re trying to spend $100/day, you can use the Bid Bumper rule to increase your bid by 10% every hour until you hit your minimum spend target.
This type of rule can’t be done in Facebook’s native automated rules so here’s how it can be made in Revealbot.

The Bumper Rule - Revealbot

The Bid Bumper 2 Rule

Instead of bumping bids every hour based on the total daily spend, the bid bumper 2 rule bumps the bid based on just the last two hours of spend.You’ll want to use this strategy if you have a good size daily budget and need consistent spending throughout the day. Here’s how simple it is to set up in Revealbot.

The Bumper 2 Rule

And that’s all the automation to make the Sneak Attack Method hum.
More Automation.

If you want to learn more about how to take advantage of automation to make your Facebook campaigns more successful, check out the Revealbot guide on Facebook ad automation. You’ll not only learn more about how Revealbot works, but there is a ton of content on how to get the most out of Facebook’s native automated rules tool.

More Automation

If you want to learn more about how to take advantage of automation to make your Facebook campaigns more successful, check out the Revealbot guide on Facebook ad automation. You’ll not only learn more about how Revealbot works, but there is a ton of content on how to get the most out of Facebook’s native automated rules tool.

Written by Reggie Paquette from Revealbot, the FB Ad Buyers & AdLeaks Preferred Automation Partner.

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