6 Tips for Better Twitter Engagement If you are getting into social media marketing, then surely Twitter is on your radar. Every month, over 321 million users are active on th…

Get Your Business Holiday Ready: 6 Simple Tips It’s (almost) the most wonderful time of the year… and the busiest for most of us. I’m not quite sure how we g…

Facebook Pixel Tips and Tricks You Definitely Need to Know Pixels are no joke in today’s data-driven world. As you probably already know (and have may have found out the har…

There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be to…

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

How to Successfully Boost your Webinar Sign-ups You’re awesome! You’re hosting a webinar to share your wealth of knowledge and help others. Planning and establishi…

What Is “Dynamic Creative”?  Dynamic Creative is a new Facebook feature that I’m sure you have heard a lot about. In this article, we are going to break dow…

Tips To Improve Your Instagram Story Engagement With over 400 million daily active users for Instagram Stories, it’s clear why more brands are leveraging the platform. With …

Use Instagram Countdown Stickers in your Instagram Stories Instagram countdown stickers are a great way to promote time-sensitive events and offerings. In this article, I will…

What Marketers Should Know about Facebook Premiere Facebook Premiere is a feature that allows users to upload pre-recorded videos to broadcast live on your Facebook Page. In t…

Facebook Dynamic Ads in Multiple Languages and Countries Facebook is giving marketers the ability to create Dynamic Ads that can automatically be translated into multiple lang…

AR and VR What You Need to Know Online groups, messaging, and video calls are many of the best ways for individuals to connect with each other. However, the times may be chang…

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Creating Lead Ads That Produce  Many niches and businesses are needing a pipeline of leads delivered to them daily. Facebook’s lead generation feature is highly underes…

Video Views Facebook Ad Objective A video is a powerful form of content. When created and implemented propertly, videos work really well for Facebook advertising. Over half o…

Content Types For Audience and Brand Building Not everyone loves writing content. It takes a certain mindset and attitude to craft quality brand building content. Luckily, our…

Lookalike Audiences 101 Lookalike audiences are often known as Facebook’s gold standard. I have been seeing a few questions within our groups and wanted to get an articl…

Engage Your Users We’ve begun to highlight a few of Facebook’s ad objectives. If you have not read our first part on this series, click here to read our traffic ob…

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

Google Tag Manager Curious how the Google Tag Manager works? We are going to discuss how to set up this feature and give you some tips that will help you take this tool to the…

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

Building an influencer marketing program isn’t as difficult as it seems. Brands that establish themselves with thought leaders of the internet are experiencing explosi…

We recently touched on Facebook’s Instant Experience feature and how to leverage the feature to improve your marketing efforts. Advertisers now have the option to add a …

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

Successful advertising requires getting in front of a quality audience. Location targeting within Facebook allows you to target specific countries, states, cities, and even a…

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…