Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Use Instagram Countdown Stickers in your Instagram Stories Instagram countdown stickers are a great way to promote time-sensitive events and offerings. In this article, I will…

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…

Building an influencer marketing program isn’t as difficult as it seems. Brands that establish themselves with thought leaders of the internet are experiencing explosi…

Creating Lead Ads That Produce  Many niches and businesses are needing a pipeline of leads delivered to them daily. Facebook’s lead generation feature is highly underes…

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to qualifying and…

We recently touched on Facebook’s Instant Experience feature and how to leverage the feature to improve your marketing efforts. Advertisers now have the option to add a …

Tips To Improve Your Instagram Story Engagement With over 400 million daily active users for Instagram Stories, it’s clear why more brands are leveraging the platform. With …

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

Google Tag Manager Curious how the Google Tag Manager works? We are going to discuss how to set up this feature and give you some tips that will help you take this tool to the…

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

Successful advertising requires getting in front of a quality audience. Location targeting within Facebook allows you to target specific countries, states, cities, and even a…

What Marketers Should Know about Facebook Premiere Facebook Premiere is a feature that allows users to upload pre-recorded videos to broadcast live on your Facebook Page. In t…

What Is “Dynamic Creative”?  Dynamic Creative is a new Facebook feature that I’m sure you have heard a lot about. In this article, we are going to break dow…

Facebook Dynamic Ads in Multiple Languages and Countries Facebook is giving marketers the ability to create Dynamic Ads that can automatically be translated into multiple lang…

Engage Your Users We’ve begun to highlight a few of Facebook’s ad objectives. If you have not read our first part on this series, click here to read our traffic ob…

Video Views Facebook Ad Objective A video is a powerful form of content. When created and implemented propertly, videos work really well for Facebook advertising. Over half o…

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

Lookalike Audiences 101 Lookalike audiences are often known as Facebook’s gold standard. I have been seeing a few questions within our groups and wanted to get an articl…

AR and VR What You Need to Know Online groups, messaging, and video calls are many of the best ways for individuals to connect with each other. However, the times may be chang…

How to Successfully Boost your Webinar Sign-ups You’re awesome! You’re hosting a webinar to share your wealth of knowledge and help others. Planning and establishi…

Content Types For Audience and Brand Building Not everyone loves writing content. It takes a certain mindset and attitude to craft quality brand building content. Luckily, our…