How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a Custom Audience is. A…

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Messenger Bots: Free Retargeting Unleashed!

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face it… It’s time-c…

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Back to the Basics – Facebook Business Manager

For all you seasoned Facebook Marketers, this one will be a little bit of a re-cap on Facebook Business Manager. But, for anyone that is new to the game, this will be a game c…

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Facebook is Making Faster Mobile Load Times a Top Priority

Facebook is always listening to their community and constantly making tweaks to their platform to improve the user experience. With their latest roll out, Facebook is now clos…

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View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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