Generate Leads with a Quiz
In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make the process as simple as possible.
Why Use Quizzes in Facebook Lead Ads
Using quizzes for Facebook lead ads has multiple advantages:
Short and sweet: Quizzes are user-friendly and do not ask for much information. Therefore, making them a perfect fit for mobile devices.
Underutilized and unpopular marketing tactic: Competition in the space is low. As a result, sharing a quiz is a perfect opportunity to give your audience something fun and new.
Highly interactive: Audiences will actively engage with your content. Instead of just quickly going through it.
How to Add Quizzes to Your Facebook Lead Ads
#1 Set up Facebook Lead Generation Campaign:
- Go to your Facebook Ads Manager and choose the Lead Generation option. Name your campaign and continue.
- Set up your target audience to reach the right people. For More Targeting Strategies Click Here.
- Select placements and establish a budget for your campaign.
- Choose Ad creative for your campaign.
#2 Create the Lead Form for your Quiz:
Promoting Facebook quizzes for Lead ads is slightly different from other Facebook ad types. The main difference is that you complete the form with your questions directly from Facebook.
Click the New Form Button and select the type of form you want to use. More Volume or High Intent are your options, so choose the type the best fits your goals.
Create the introduction. Type a headline, select an image, and choose a layout. Next, add your questions. Start by selecting the information you are looking to gather from your leads.
Select the type of question you want to add and follow that by filling in your questions and answer options.
Finally, create and customize the screen your audience will see when they have completed the quiz. This is a great opportunity to direct them to a landing page. Click finish and you are ready to rock and roll.
The Final Word
Just like everything else this marking tactic takes time. However, if done correctly analyzing lead ad performance will lead to information to optimize your future campaigns. Would you consider using quizzes for your campaigns? If you are currently using them are they working?
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