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10 Influencer Marketing Outreach Subject Lines You Can Steal Right Now 

Morgan Kling author profile image
marketing outreach subject lines
marketing outreach subject lines

Editor's Note: This post has been updated with new links and content.
Original Publication Date: November 27, 2018

Influencer Marketing Outreach: 10 Subject Lines You Can Steal Right Now

Influencer Marketing is great once you get the hang of how to do it effectively.

One of the biggest hurdles for many brands is getting influencers in your space to engage in the first place.

For example, people ask us at CloutHQ constantly how they can get more responses and replies to their influencer marketing outreach emails.

With that in mind, we’ve compiled a list of our highest-performing influencer marketing outreach subject lines that you can steal right now so more influencers open and reply to your emails.

Remember, it’s not foolproof. Sometimes influencers just don't reply. But that shouldn’t stop you from doing your best.

Your Influencer Marketing Outreach Strategy

First, do your homework. Establish your goals for an influencer campaign, and find influencers with audiences that overlap with yours.

If you're selling auto parts, for example, pursuing a partnership with an influencer that promotes pet toys probably won't drive results.

Second, and most importantly, make sure you’re reaching out to the right email address. On CloutHQ, we show you the most up-to-date email for influencers on their listing.

influencer marketing outreach cloutHQ account info
CloutHQ Account Info

10 Ready-To-Use Influencer Marketing Outreach Subject Lines

(in no particular order)

  1. {Brand Name} <->{Influencer Name} = ❤️
  2. Collab Opportunity: {Influencer Name}
  3. Urgent: Paid Posts ???? {Brand Name}
  4. Business Inquiry: {Brand Name}
  5. Sponsorship Opportunity ???? {Brand Name}
  6. Paid Post ???? Do you do brand deals?
  7. No Subject (sometimes less is more)
  8. Can we pay you to post? ????
  9. Inquiring about brand placements for {Brand Name}
  10. Looking for brand deals? {Brand Name}

Not sure what to say in your emails? Check out How to Make the Perfect Influencer Outreach Messages (with Templates) for your next steps.

And for exclusive influencer marketing outreach tips (and much, much more), click here to join AdLeaks!

About Morgan Kling

Morgan has been involved in the influencer marketing industry since 2016. He has written several instructional articles to help brands work with influencers more effectively.

Founder of Market Boost & CloutHQ