You're awesome! You're hosting a webinar to share your wealth of knowledge and help others. Planning and establishing the details of your webinar is the first step. Now, you need to figure out how to scale your webinar so you have tons of attendees and are continuing to get people registering. We are here to help. Here are our 8 tips for scaling your webinar to maximize its success.
1. Funnel Optimization
First, you want to ensure that your funnel is in tip-top shape. Some key elements to optimize your funnel are as follows: Include a tried and true CTA, ensure your page loading time is fast, make sure your ads and site look good across all devices and create a seamless journey to checkout. While these are basic elements, they can often be overlooked. It will not work to spend a ton on ads if you're sending customers to a weak funnel.
2. Test Every Angle
Testing, testing, 1, 2, 3. Testing is extremely important. In addition, Facebook's algorithm will favor your campaigns. One method is to keep the long-form body copy the same but test different assets, CTA's, placements, headlines, etc. Continue to test different angles to find out what is working and run with it.
3. Use the Data
Utilize the Ads Reporting section of Business Manager. You should be collecting and analyzing data for all of your ads and ad sets. At any given point, you should know how your campaigns are doing and be able to explain that to your client. Even if you feel like you're wasting money on an ad, you are "buying data", which is a win.
4. Airtight Seal
For this step, you need to make sure there aren't any cracks in the surface. A good method is to physically write out the customer value journey. Put yourself in their shoes during each step of the journey. Layout the timeframes they should hit each step as well.
The customer value journey is a crucial part of the process. It is the path of converting a prospect into a customer. It describes a step-by-step process for enticing, converting, and nurturing your customers. The content that you put in front of those who didn't attend vs. those who did should be very different. Click here to go into detail on perfecting the customer value journey.
5. Hand over Value Early
It's a great idea to have PDF's, e-books, videos, etc. to give to users before they pay a dime. Show them that you know what you're talking about and that you have value to offer them. Continue to prove to them that you can provide them value before and after they attend (or don't attend) your webinar. Nurture and build.
6. Switch up your Assets
Ensure the ads you create are specific to the ad placement. If you are advertising on an Instagram Story, create an ad specific to Stories. In addition, switch up assets, include testimonials, cliffhanging course clips, etc. What's eye-catching to one user may not catch the eye of another. So be sure to change things up and keep things fresh.
7. Take Metrics with a Grain of Salt
Just because you're getting a bunch of cheap webinar signups may not mean that the traffic you're getting is high quality. It is important to know the cost per registration or attendance. But in the end, that isn't the most important thing on your list.
8. Patience is Key
Scaling your webinar is going to take patience. For example, webinars usually scale slower than e-commerce. It may take a lot of time and a lot of ad spend to get these users in the right spot and to blow your webinar out of the water.
What are You Waiting for?
Use these tips to scale your webinar to levels you never knew were possible. A huge thank you to Dino Panopoulos for the post that inspired this article. Want to see more like this? The AdLeaks exclusive groups contain priceless information, personalized support, actionable methods, member-only events, and more. For more information, click here.
If you want more advanced, in-depth tips and methods from myself and other experts, join our premium group at www.joinadleaks.com.
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