Messenger Bots: Free Retargeting Unleashed!

By Andrew Demeter - June 1, 2020 45021 Views
free messenger retargeting featured
By Andrew Demeter - June 1, 2020 45022 Views

Editor’s Note: This post has been updated with new links and content.
Original Publication Date: September 1, 2017

In this article, we’ll show you how to use Messenger bots to set up free retargeting on Facebook.

You’re already a pro at Facebook Ads, but let’s face it…

  • It’s time-consuming to install the Pixel on every new client’s website.
  • It’s expensive to A/B test tons of ad variations.

In this tutorial, we’ll use Chatfuel to build a super simple cart abandonment bot to contact customers via Messenger for a fictitious eCommerce store.

Step #1

First, create your product using the “Gallery” card.

Creating Products for Messenger Bots in Chatfuel

Step #2

Next, add a “Set up user attribute” plugin above the product you just created.

Type the name of your product in the USER ATTRIBUTE field on the left. Enter “seen” for the VALUE on the right.

Setting up user attributes for Facebook Messenger bots

Step #3

Click the yellow caution triangle next to the buy button to reveal the dropdown menu. Then open the Advanced Settings.

Create a new “thank you” block by typing in the “After Purchase Show These Blocks” field.

Creating "thank you" message in Chatfuel

Step #4

In the new block that you’ve created, enter the “thank you” message you want customers to see.

NOTE: Chatfuel will automatically generate and send customers a receipt in the bot.

Repeat Step 2, changing the VALUE field to “purchased”.

Using cart abandonment with Messenger bots

Step #5

Finally, it’s time for the fun part!

Switch into the “Broadcast” tab and create a new SEQUENCE. Then click the green USER FILTER button to set up behavioral retargeting.

In this case, we’ll target bot users who saw Product Y but didn’t purchase it.

According to this screenshot, the bot will send qualifying users a cart abandonment reminder (and discount!) 24 hours after they view the product.

Using behavioral retargeting with Messenger bots

Wrap-up on Messenger Bots for Facebook Retargeting

The beauty of Messenger bots is not only that you can retarget visitors for free, but you can also get extremely high open and click-through rates. You’ll usually find 80-100% open rates and 20-30% CTRs.

Open rates for Facebook Messenger bots

These results might seem too good to be true, but they’ll normalize over time as more marketers discover the power of chatbots on Facebook.

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