Tips For Facebook Lead Magnets

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lead magnets
lead magnets

What is a Lead Magnet?

A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magnets do not need to be complex!

The simpler you make it, the more success you are likely to have. It is essentially “content bait”. You are dangling the juicy fruit and you just need them to take a bite to see how great of a product you can deliver.

Let's Break It Down

You want to keep your lead magnet clear, concise and to the point. Be sure you are offering something that is going to provide value to your users. Most importantly, have a clear endgame in mind.

Your goal is to win their business and convert them to a customer.  Jam-pack the quality into this free product that you’re offering. People can be hesitant to give out their email address, so make sure both the product and the ad are visually appealing.

It is likely that your prospects have never heard of your business, so you are essentially cold calling prospects via a Facebook ad.

Lead Magnet Examples


In this offer, you will give users a sample proposal in exchange for their email address. People are always looking for examples, so you are sure to find success with this lead type.

lead magnets



These can take a little bit longer to create the content. The prospect who receives it is likely to get a taste of what they can expect from you as a valued customer.

lead magnets


Everyone wants to know what tools the pros use. Sharing the tools you use as a successful business owner is sure to catch the eye of prospects.

lead magnets


Pro Tip: Need help creating your buyer’s guide or needing to make your lead magnet more visually appealing? Using a program such as Canva can be an extremely useful, free tool for beginners.

Looking for more advanced editing options? Try Adobe Creative Suite.


Use Canva or Adobe Suite to create visually stunning lead magnets.

In Conclusion

Ultimately, you need to utilize the info you are getting from your lead magnets. Make sure you are retargeting and creating look-alike audiences with your collected data.

If you implement lead magnets into your advertising routine, you are sure to gain prospects, grow your email list and convert them to customers for life. Hook, line, and sinker.

Happy Hunting 🙂

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About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.