Strategies to Create Copy that Converts
Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this article, I will go over several tips for writing social media ad copy that converts.
Who, What, When, Where, and Why
Your ads need to answer the who, what, when, where, and why. Explaining these details ensures individuals have all the information needed to know about your business or brand. As a result, users will actually engage with your copy rather than just double tap and move on.
Test Ad Copy Length
Experts constantly argue that shorter copy is more effective, while others say longer copy leads to better conversions. Truth is, there is no right or wrong answer. Split testing will allow you to observe which copy length is best for your audience.
Winning ad copy may vary campaign to campaign. The most important thing is ensuring your users are understanding and engaging with your content.
Keep It Simple and Easy
Create ads that are simple to understand for anyone. Think of it as you are writing to 6th graders. When they see your advertisement they should know the following immediately:
- What you are offering
- How it benefits them
- What to do next
Combine Copy and Visuals
When you create ads do not rush into using images just for the sake of having one. This will result in content that does not mesh well together. Therefore, leading to a harsh experience for your audience. When the copy and the image do not mesh, individuals will be confused on what you are actually advertising.
Taking time to create effective copy that leads to conversion will take your marketing efforts to another level. Speaking of another level, our premium group offers the best knowledge from the best marketers in the game.
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