Facebook Ad Copy That Converts

By Tim Burd

November 25, 2018 | 3 min read

In this article we will cover a few strategies and tactics that will improve your ad copy.

Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this article, I will go over several tips for writing social media ad copy that converts.

TIps and tricks to help you create more effective Facebook ads copy. — Check out these simple tips to create copy that converts.

Who, What, When, Where, and Why

Your ads need to answer the who, what, when, where, and why. Explaining these details ensures individuals have all the information needed to know about your business or brand. As a result, users will actually engage with your copy rather than just double tap and move on.

Test Ad Copy Length

Experts constantly argue that shorter copy is more effective, while others say longer copy leads to better conversions. Truth is, there is no right or wrong answer. Split testing will allow you to observe which copy length is best for your audience.

Winning ad copy may vary campaign to campaign. The most important thing is ensuring your users are understanding and engaging with your content.

Get tips on how to increase website conversion through Instagram

Keep It Simple and Easy

Create ads that are simple to understand for anyone. Think of it as you are writing to 6th graders. When they see your advertisement they should know the following immediately:

What you are offering
How it benefits them
What to do next

Check out this SoFI ad example that is a great reference for a simple and easy to understand ad — This is an ad example that uses simplicity to perfection.

Combine Copy and Visuals

When you create ads do not rush into using images just for the sake of having one. This will result in content that does not mesh well together. Therefore, leading to a harsh experience for your audience. When the copy and the image do not mesh, individuals will be confused on what you are actually advertising.

Get tips on how to successfully add Video into your ads

Taking time to create effective copy that leads to conversion will take your marketing efforts to another level. Speaking of another level, our premium group offers the best knowledge from the best marketers in the game.

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About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.