Facebook Premiere: What to Know

By Tim Burd - February 5, 2019 3988 Views
Check out Facebook Premiere.
By Tim Burd - February 5, 2019 3989 Views

What Marketers Should Know about Facebook Premiere

Facebook Premiere is a feature that allows users to upload pre-recorded videos to broadcast live on your Facebook Page. In this article, we will touch on the basics of scheduling a Facebook Premiere and some advantages of using them as marketers. Click for more Information.


Use Facebook Premiere for your business!
After scheduling a premiere, a post is published immediately to your page.


Advantages of Using Facebook Premiere

Some people are camera shy. Facebook premiere gives individuals the feeling of creating a live experience for their audience, while not having to actually be live. As a result, this gives users more opportunity to prepare professional and well-polished content ahead of time.

Facebook premiere is a great alternative to Facebook live for solo marketers and small teams because it frees you up to interact with your audience during the broadcast. Premieres give you time to hype up the video. Therefore, this is a great way to launch a product, promote sales, and or give information about contest and giveaways.

Schedule and Set Up a Facebook Premiere

Facebook premiere video must be a new video uploaded to Facebook book and meet certain requirements including:

  • Video at least 30 seconds in length.
  • 30 frames per second or less.
  • File size no bigger than 10GB.
  • No larger than 1920x1080p.
  • MP4 is the suggested format.

Scheduling a premiere is very similar to uploading a regular video. Click the Photo/Video button on your page. Then select Upload Photos/Video option and pick the video that you want to upload. Type the title and add a description to your video.


Use Facebook Premieres as a alternative to Facebook Live.
Add tags to improve the discoverability of your content.


Go to the Publishing Option window, select Premiere option and choose the date and time you want to schedule your broadcast. Add a custom image to display in your news feed post by clicking Add Image. To finish, click Publish.


Take advantage of Facebook Premiere.
When scheduling a Facebook premiere, it must be at least 10 minutes prior to the time of your broadcast but also you can schedule them up to seven days ahead of time.


At the scheduled time, the video will air and a Premiere badge will appear in the top-left corner of the video. When the broadcast ends, the video will be posted to your timeline, where users can continue to like, comment, and engage with it.


Facebook Premiere gives you the ability to release awesome, professional-quality video content without the stress or hassle of hosting a live broadcast. Would love to hear your thoughts on how you could use Premieres for your business.

Happy Hunting!

Click here for tips how to take your Facebook Video Campaigns to the next level.

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