Organic Reach Reporting
Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expected. In this article, we will fill you in on all the details of the organic reach changes that have occurred over the last year and what they mean to you.
Facebook makes continual changes to organic reach and algorithm. They stated, “Reach counts will now be based on viewable impressions. On pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. For paid ad reports, we’ve moved to a stricter definition that only counts reach once the post enters the person’s screen (“viewable impressions”).
This is already the way that paid reach has been recorded for ad reporting. So, it makes sense that this is how your organic reach is reported as well. Over the last year or so, you should’ve seen a drop in your organic reach numbers. But, the number of people who interact and see your content should not change. Facebook has implemented some features to make the change smoother and easier to navigate as an advertiser.
We still think it is very important to focus on your organic posts. Organic and paid reaches complement one another to improve your posts. You need to be posting organically on your page at least three to five times per week. As a result, your page’s relevance score will improve, which will help your ads in return.
On the other hand, having paid reach will increase the traffic to your page. This additional traffic will lead to users seeing your organic posts and will increase the interaction on them as well.
Make sure you have a clear understanding of your Page Insights. You may have noticed the page insights on the mobile app have been redesigned. Now the insights show the most important information at the top of the mobile app. These categories include:
•General metrics (likes, reach, and engagement)
•Results of actions recently taken on posts
•Preview of new Page engagement (demographic information of new followers)
As you probably know, there are some gray areas of what Facebook counts as organic reach. Such as, how long does the post have to be in view? With some metrics, you have to take Facebook’s word for it. Don’t become lost in the weeds. Focus on metrics such as comments, shares, clicks, and conversions! Facebook gives advertisers access to more pronounced data that you can use to help your ad performance.
Now You Know!
So, what have we learned? Things change and we have no control over it. It’s like when you get dumped by your high school girlfriend and she says, “it’s me, not you.” Facebook makes changes, organic numbers drop and we keep you in the loop. Expect change, stay in the know and don’t make a big deal over some spilled milk. Produce engaging quality content and your organic reach will be just fine!
Well, have you seen a drop in your organic reach numbers? Comment below and tell us your thoughts on tracking organic reach.