Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these tagged topics will benefit your business.
Why Are Hashtags Important
Hashtags are essentially Instagram’s sorting process. There are around 95 million photos posted on Instagram daily. As a result, it is difficult to efficiently deliver the right content to the right individuals. Hashtags help your content be viewed by users most interested in seeing it. They also are a great search and sort tool. Users can easily identify the content that's most important to them.
Using the right hashtags shows that you're in tune with current trends. Therefore, allowing you to take part in the conversations that matter to your customers and your audience. Hashtags help you connect with individuals with shared interests. Also, hashtags work for monitoring your brand and promoting brand awareness.
Best Practices for Using Instagram Hashtags
#1 Do Your Research
Research is key! Having a good idea of which hashtags you should use will save you time and effort. Consider the following when doing your research:
- Market Research: Who are you selling or promoting to? Solve your customer's pain points.
- Competitor Research: See what your competition is doing. They might have some good strategies you can implement for yourself.
- Hashtag Research Tools: There are so many resources out there. Find a couple tools that you like using. Let technology be your friend.
Click Here to Check out the Hashtag Expert App
#2 Create Branded Hashtags & Constantly Share It
Branded hashtags help establish brand awareness and are an important part of contests and user-generated content campaigns. It’s an excellent way to get users to find feeds of content created by and about you. Branded hashtags should be unique to your business. Therefore, include the name of your brand, or be relevant to your business or campaign.
#3 Keep Organized
Over time, you'll see relationships between certain hashtags and your most popular posts. This will help you decide which hashtags work best for your brand. Figure out the magic number that works for you, and continue to mix up which hashtags you are using. With the exception of your branded hashtags.
#4 Use Trending Hashtags
Trending Hashtags will make you more relevant to your audience. But be sure the trending topic you choose is relevant to your brand. If you cannot integrate a topic into your brand identity then don't use it.
#5 Use Hashtags In Multiple Spots
Use the hashtag sticker to include branded hashtags in your stories. This will lead to generating brand awareness. Add your branded hashtags to your profile bio. As long as you add the # sign in front of the text it will become a clickable hashtag.
Learn more about Instagram Story Ads here
That's All For Today
Hashtags are an important part of Instagram marketing. You need to know how to use them correctly. Apply these practices to get the most out using hashtags on Instagram for your business. We would love to hear your thoughts and comments on how you use hashtags for your business or brand!
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