Lead Generation on Instagram
Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strategies to convert your followers on Instagram into leads.
#1 Instagram bio for Lead Generation
Instagram does not allow you to link back to your site with each post. This is a major difference from other social networks like Facebook and Twitter. The link that you’re allowed to use when setting up your profile is gold for collecting leads. Make sure it counts. Your profile should include:
A Clean Profile Image: Choose an image that is relevant to your brand or business and easy to identify.
Bio: Your bio should explain who you are, what you do, and why users should be interested in your business. Make sure you include a call-to-action to drive leads to your site.
Bio link: The link should point directly to where you want your users to go. You could direct them to your website with the strategy of retargeting them with ads on Facebook. Another strategy is driving users to a page where they can schedule a phone call or consult with you.
#2 Engage and Promote
Engaging with your audience and promoting your business in the right way will go a long way in getting leads.
Hashtags: Use hashtags that are relevant to your business. As a result, you will attract new users that potentially are interested in your brand or business. Click here for all you need to know about Instagram Hashtags.
Create Compelling Call-to-Actions: Good CTA’s can be the difference in users just scrolling by your content or stopping to engage.
#3 Share Instagram Stories
Instagram Stories are a great way to generate leads. One of the most common examples is the use of the “swipe up” feature that drives viewers to a specific link. However, the feature is currently only available to accounts with 10,000 followers or more. But smaller business can still use Instagram stories to generate leads. Proper CTA’s implemented in your stories will still be effective.
#4 Broadcast on IGTV
One of the best marketing features about IGTV is that your video descriptions can be lengthy. They can also include a clickable link regardless of your audience size. Maximizing your Instagram strategy will help produce more leads and sales for your business. How else are you using Instagram to benefit your business?
Thanks for reading our blog. Have a great day and Happy Hunting. 🙂