Why Pinterest Shares Fell 4% Because of Facebook Yesterday

Pinterest shares quickly fell more than 4% in after-hours trading on Thursday evening when news broke that Facebook has released a competing app. It’s called Hobbi and has officially been released in Spain, Columbia, Ukraine, and Belgium for initial testing. “Organize your photos into visual collections and see the progress you’re making over time,” reads …

Facebook Live Updates You Should Know About for 2020

New Tools for Facebook Live and Facebook Watch Parties You may already be aware of Facebook’s most recent updates for Facebook live and Facebook Watch parties, but you know us… we want to make sure you didn’t miss anything. As you probably already know, Facebook Live has been available for a couple of years now.  …

Facebook’s New Tools for Brands and Public Figures

New Facebook Tools for Brands and Public Figures   One of the most powerful aspects of Facebook is its ability to allow public figures to interact with their audiences. Whether you’re an author, artist, band, journalist, or sports team, Facebook gives you the unique opportunity to instantly connect and share meaningful content. A few months …

Back to Basics: Facebook Groups 101

Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see.  In 2018, the algorithm that controls which content you do or do not see made a big transition away from Pages, and moved towards Groups. Once upon a time, these Groups …

How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and with a defined purpose, they can help you rock the world and step up your Facebook marketing game. But we’re getting ahead of ourselves… First, we …

Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surprising that many marketers didn’t get the memo. If you aren’t already aware, key changes included (but aren’t limited to) 10-second video views being completely removed, …

Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to the quality of your service, but the fact that there are a lot of distractions competing for their attention. Luckily, there are specific Facebook ads …

How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they enable us to interact with our customers, and allow a back and forth flow of dialogue. Businesses are already hopping on board with Instagram.  60% of businesses use …

Two New Facebook Ad Features to Look Out For

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been granted access to 2 new features that will soon be released to the rest of us, and we are pretty excited about them.   Two …

Facebook Dating Has Arrived

Facebook Dating Is Here! There’s a good chance Facebook has made itself useful in many aspects of your life.  Communicating and staying up to date with friends and family, meeting with business partners or potential customers, watching cat videos, looing for a job… The list goes on.  Well, now Facebook has another avenue that will …

Facebook Live vs. YouTube

Facebook Live vs YouTube For Video Content Video Marketing is huge!  Email, social media, blogs, they all have an important part to play in the world of modern advertising, but more than half of all consumers prefer video content. These days, we have more options than just pre-recorded material.  The last few years have given rise …

Facebook’s New Playable Ads

How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers consider a return policy when deciding where to buy online from. Another example is the ‘try before you buy’ program through ASOS. Launched in early …

Increase Engagement Using Facebook Stories

Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers.  Every single day, there are over one billion stories being shared across Facebook, Messenger, Instagram, and WhatsApp. There is a lot going on every day inside stories, and being active inside this platform will put your …

Facebook Video Creation Kit

Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the mobile content consumption experience. Keep reading for more information on how you can capture your audience’s attention with this easy to use, mobile-first strategy. What is it? …

Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If you have ever used this feature, your life is about to get much simpler.     Earlier this year, Facebook announced the launch of Ticketing powered by Eventbrite.  This platform is …

Facebook Ad Relevance Diagnostics

Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, people prefer watching an ad, reading an article or even glancing at a promotional picture if the materials are relevant to them.  For example, imagine walking in the …

Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the settlement, Facebook was required to make several changes to multiple ad categories. These changes are meant to prevent targeting discrimination. Some categories are for ads that offer housing, …