Pinterest shares quickly fell more than 4% in after-hours trading on Thursday evening when news broke that Facebook has released a competing app. It’s called Hobbi and has officially been released in Spain, Columbia, Ukraine, and Belgium for initial testing. “Organize your photos into visual collections and see the progress you’re making over time,” reads …
Learn from Tim Burd’s Affiliate Summit 2020 Speech on Facebook’s Newest Algorithm and More. AdLeaks founder Tim Burd was at Affiliate Summit West 2020 as one of the keynote speakers. Tim’s topic of discussion was the newest Facebook algorithm. This speech comes at a time when things are ever-evolving and can be quite frustrating for …
Good Questions, Real Answers debuts on Facebooks for Business Facebook added a new section in late 2019 on its Facebook For Business website, Good Questions, Real Answers. The section was created to keep advertisers informed. Facebook stated in a recent blog post that over 2.7 billion people access Facebook, where they connect with over 7 …
Give Your Campaigns a Much Needed Boost With Facebook’s Inspect Dashboard If you’ve been in the marketing and advertising world for a bit, you’re probably super comfortable with creating Facebook ads. If you’re like me, you’ve probably obsessed numerous times over creating just the right video or photo content for any given campaign and spent …
A Breakdown of the Facebook Lead Forms changes Facebook, like all other social media platforms, is in a constant ebb and flow of change. We are always trying to keep you up to date on any addition that Facebook rolls out, but today, we are covering the removal of a feature. We used to be …
Tim Burd Facebook Tips Everyone Should Pay Attention To As we jump into the New Year, I wanted to share a conversation I had with a group of guys last year about common advertising mistakes, successfully building a subscription box company, and growing a successful online company. It’s a long conversation, but we dig into …
New Tools for Facebook Live and Facebook Watch Parties You may already be aware of Facebook’s most recent updates for Facebook live and Facebook Watch parties, but you know us… we want to make sure you didn’t miss anything. As you probably already know, Facebook Live has been available for a couple of years now. …
New Facebook Tools for Brands and Public Figures One of the most powerful aspects of Facebook is its ability to allow public figures to interact with their audiences. Whether you’re an author, artist, band, journalist, or sports team, Facebook gives you the unique opportunity to instantly connect and share meaningful content. A few months …
Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see. In 2018, the algorithm that controls which content you do or do not see made a big transition away from Pages, and moved towards Groups. Once upon a time, these Groups …
Facebook Pixel Tips and Tricks You Definitely Need to Know Pixels are no joke in today’s data-driven world. As you probably already know (and have may have found out the hard way), a single pixel mistake (or not using pixels at all) can completely throw off your effort to measure, optimize, and build winning audiences …
Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of options. Facebook, Instagram, Messenger, and Audience Network are all on your plate to choose from. The first three are fairly straight forward. You have most …
Facebook Ads Strategy for Musicians Running ads on Facebook is a great start for businesses to get people interested in their products. The same thing goes for musicians. Ads can be used to build interest in their albums, tour details, merchandise, etc. If you are already creating video content, we want to show you how …
We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and with a defined purpose, they can help you rock the world and step up your Facebook marketing game. But we’re getting ahead of ourselves… First, we …
Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This means there’s been a whopping 107% increase from 2016. This means that numerous advertisers are doing amazing things and seeing results — BUT it also means …
There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be tough to stand out — so, you’ve got to get strategic on your approach. Thankfully, there has been tons of …
At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a heads-up, it isn’t surprising that many marketers didn’t get the memo. If you aren’t already aware, key changes included (but aren’t limited to) 10-second video views being completely removed, …
According to recently released data by Facebook, there are now more than 200 million people who are members of meaningful Facebook groups. This number has doubled since last year and is keeping Facebook on track to reach its five-year goal of 1 billion meaningful Group members. This is important for several reasons!! First and foremost, …
Pixel. This very word has made most of us in the marketing and advertising world tremble — or at least lose some sleep. The reason for our pixel frustrations is simply because often so much rides on them. And when they misfire or don’t fire at all, it can throw everything off… the wrong data …
4 tips for Successful Chiropractic Facebook Ads As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads. This is not related to the quality of your service, but the fact that there are a lot of distractions competing for their attention. Luckily, there are specific Facebook ads …
How To Set Up Facebook Video Polls Digital advertising is changing. What was once a one-directional push of information is transforming. Ads are no longer static, they enable us to interact with our customers, and allow a back and forth flow of dialogue. Businesses are already hopping on board with Instagram. 60% of businesses use …
Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been granted access to 2 new features that will soon be released to the rest of us, and we are pretty excited about them. Two …
Facebook Dating Is Here! There’s a good chance Facebook has made itself useful in many aspects of your life. Communicating and staying up to date with friends and family, meeting with business partners or potential customers, watching cat videos, looing for a job… The list goes on. Well, now Facebook has another avenue that will …
How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now. The vast amount of people that use Facebook is one of its main benefits, but more marketers are catching on each day. Nearly 1 out of every 4 Pages use paid media …
Facebook Live vs YouTube For Video Content Video Marketing is huge! Email, social media, blogs, they all have an important part to play in the world of modern advertising, but more than half of all consumers prefer video content. These days, we have more options than just pre-recorded material. The last few years have given rise …
How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers consider a return policy when deciding where to buy online from. Another example is the ‘try before you buy’ program through ASOS. Launched in early …
Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers. Every single day, there are over one billion stories being shared across Facebook, Messenger, Instagram, and WhatsApp. There is a lot going on every day inside stories, and being active inside this platform will put your …
Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the mobile content consumption experience. Keep reading for more information on how you can capture your audience’s attention with this easy to use, mobile-first strategy. What is it? …
Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now. If you have ever used this feature, your life is about to get much simpler. Earlier this year, Facebook announced the launch of Ticketing powered by Eventbrite. This platform is …
Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, people prefer watching an ad, reading an article or even glancing at a promotional picture if the materials are relevant to them. For example, imagine walking in the …
Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the settlement, Facebook was required to make several changes to multiple ad categories. These changes are meant to prevent targeting discrimination. Some categories are for ads that offer housing, …
