Why Pinterest Shares Fell 4% Because of Facebook Yesterday

Pinterest shares quickly fell more than 4% in after-hours trading on Thursday evening when news broke that Facebook has released a competing app. It’s called Hobbi and has officially been released in Spain, Columbia, Ukraine, and Belgium for initial testing. “Organize your photos into visual collections and see the progress you’re making over time,” reads …

Facebook Live Updates You Should Know About for 2020

New Tools for Facebook Live and Facebook Watch Parties You may already be aware of Facebook’s most recent updates for Facebook live and Facebook Watch parties, but you know us… we want to make sure you didn’t miss anything. As you probably already know, Facebook Live has been available for a couple of years now.  …

Facebook’s New Tools for Brands and Public Figures

New Facebook Tools for Brands and Public Figures   One of the most powerful aspects of Facebook is its ability to allow public figures to interact with their audiences. Whether you’re an author, artist, band, journalist, or sports team, Facebook gives you the unique opportunity to instantly connect and share meaningful content. A few months …

Back to Basics: Facebook Groups 101

Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see.  In 2018, the algorithm that controls which content you do or do not see made a big transition away from Pages, and moved towards Groups. Once upon a time, these Groups …

How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and with a defined purpose, they can help you rock the world and step up your Facebook marketing game. But we’re getting ahead of ourselves… First, we …

Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surprising that many marketers didn’t get the memo. If you aren’t already aware, key changes included (but aren’t limited to) 10-second video views being completely removed, …

Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to the quality of your service, but the fact that there are a lot of distractions competing for their attention. Luckily, there are specific Facebook ads …

How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they enable us to interact with our customers, and allow a back and forth flow of dialogue. Businesses are already hopping on board with Instagram.  60% of businesses use …