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Influencer Marketing Campaigns: The Basics

Tim Burd author profile image
Get started with the basics!
Get started with the basics!

Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand. In this article, I will discuss the basic steps of setting up a successful campaign.

Steps to a Successful Influencer Marketing Campaign

#1 Set Your Goals: Influencers are a great source of social proof, but before selecting influences it is important to establish your goals You should determine your target audience, budget, and which KPIs to measure. Here are some common influencer marketing goals:

  • Increasing brand awareness.
  • Promoting a specific product or service.
  • Increase sales,
  • Improve and strengthen the brand image.
  • Inform users about news regarding our brand

Setting goals is a major part of this process as it will likely be what you use to measure success.

#2 Identify the Right Influencers: Finding the right influencers isn’t a quick and easy process, and it will take time and effort to identify and connect with influencers who appeal to your audience. Once you determine your target audience, you can begin to search for influencers. Start by looking for individuals with a large number of followers, but remember it is important to choose influencers whose values and style match your brand.

Select influencers that fit with your brand and the goals you are striving to achieve.
Finding the right influencer for your brand can be challenging. Remember it is not all about the numbers. But they should be considered.

#3 Establish the ground rules: There is a fine line on how much freedom you need to give influencers. These people are professional at what they do so it is good to leave them so free space. With that said, some things should be set in stone before you get going. Consider how many, what time posts take place, and what type of content should appear on the campaign. Include specifics on what platforms you will use and expectations for each.

#4 Review your results: It is always a good idea to review your campaigns. Use the date you gather to measure your performance compared to the goals you set earlier. As a result, you will be able to see what working and what is not. Helping you make wise decisions for future campaigns.

Instagram is at the top of the game!
Instagram and Facebook continue to be the leading platforms for influencer marketing.

Need help deciding what channel to use? Click for more info!

Happy Hunting!

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About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.